Friday, October 15, 2010

Rank or A Solid Check--What Do You Want?

This post is USANA-specific more so than a lot of my other posts.

Associates tend to get hung up too much on what their rank/title is. Rank advancement is the easiest way to measure if someone is building their business, because you can see advancement, but it is not a true indicator how solid their business is.

People can become a Silver Director in the first week of working USANA, but if they don't recruit anyone in Week 2, they don't have a paycheck on Week 2.  A solid business is about the auto-ships that you have in your network of customers and associates.  Without auto-ships, you don't have a residual income.  If someone becomes a Gold Director in 4 weeks, that means that they have at least 10,000 points of enrollments and purchases each of the 4 weeks, but their auto-ships on weeks 5, 6, 7 and 8 may only be 1,000 points left and right (1,000 points per side could be 5, 200-point auto-ships).  Meaning that their checks, if everyone was doing a 200 point auto-ship and no one stopped, would be $200 a week.  That's not close to being a solid Gold Director, making $1,000 per week on one business center. You must continue to build your business until you have more than 5,000 points in auto-ships in every leg, every cycle.

Personally, I have always been much more concerned about the size of checks we receive, than the rank we have achieved.  We are not yet solid Ruby Directors, but a solid Ruby Director can make $3,000 - $5,000 per week.  I would be very happy with that kind of income.  Achieving that level is more important to me than reaching Emerald director.

If you will focus on building a solid business, your rank advancements will happen.  But being a Silver Director by title, but only having a weekly check of $100 - $500 does not constitute a solid business.

Now, there is an exception to what I have said.  If you are working with people in a new area, it is important to have one of those new team members advance to the level of at least Achiever as quickly as possible.  That way, the new associates and prospects will see that this thing really works.  As more people receive checks, the easier it is to promote the business.

I'm not saying that your Rank is not important.  Until you reach a full-time level of Gold Director or above, it is important.  If someone sees you at the Builder or Achiever ranks for 4 to 5 years, you will have to spend more time justifying why USANA is not working for you.  It may be easy to say, "I'm very happy with the $400 - $500 a week that I receive", and the new prospect will be impressed.  There are not a lot of people making $2,000 residual per month in Network Marketing.

Enjoy building your business!

No comments: